Analytics & Reporting

The problem with most marketing reports

Impressions went up. Sessions increased. Engagement was strong. These sentences appear in thousands of agency reports every month and say almost nothing useful about whether the business is growing.

Vanity metrics are easy to improve. Reach more people with a bigger budget. Post more often. Change your targeting. The numbers go up. Revenue doesn't follow.

We report on the metrics that connect to what you actually care about: leads, cost per lead, cost per acquisition, and revenue attributed to marketing activity. Everything else is context, not headline.

What proper analytics setup looks like

Before any reporting is useful, the tracking needs to be right. Most businesses have Google Analytics installed but not configured — events aren't firing, conversions aren't defined, and the data doesn't match what's happening in the CRM.

We audit your existing setup, fix what's broken, and build a measurement framework that maps to your business's definition of success. This usually takes two to four weeks before reporting begins.

After that, monthly reporting takes about two hours to produce and fifteen minutes to read. That's the right ratio.

What you get

• —Analytics audit and setup — GA4, Tag Manager, conversion tracking
• —Custom dashboard showing the metrics that matter to your business
• —Monthly report: what changed, why, and what happens next
• —Attribution modelling so you know which channels are actually driving revenue
• —Quarterly review to adjust strategy based on what the data shows

When this is not the right fit

If your business is very early stage with low traffic and few conversions, there is not yet enough data to make meaningful decisions from. You need volume before analytics becomes useful.

And if you want a report that makes the numbers look good rather than one that tells you what's actually happening, we are not the right fit. We will write the uncomfortable sentence if the data calls for it.