Practical marketing writing. No hype, no vanity metrics, just what actually works and when it does not.
Ray Smith Marketing built a dedicated Edinburgh website for Dry Fusion Scotland. Here's the technical thinking behind it, and why it matters for local SEO.
Honest conversations, no scripted, polished finance-bro energy, just two people figuring it out together
Dry carpet cleaning vs steam cleaning: what the comparison query signals and how carpet cleaning companies rank for it in a competitive local market
Car wash SEO comes down to near-me searches and Google Business Profile: what car wash owners need to rank above local competitors and convert walk-ins
SEO is worth it for service businesses when search demand exists, the website converts, and success is measured in revenue rather than rankings
SEO for construction businesses is more winnable than most firms expect. Here is what actually generates consistent project leads from organic search.
SEO for insurance brokers means competing against comparison sites and major insurers. Here is where independent brokers can win, and how to build the strategy.
Dental SEO is more than a website and a Google listing. Here is what practices generating consistent new patient enquiries are doing that most are not.
SEO for solicitors is one of the most competitive legal marketing channels. Here is what law firms generating consistent enquiries are doing that most are not.
SEO for accountants is more competitive than it looks. Here is what drives consistent leads for accounting firms, and why most service pages miss the point.
Buying AI marketing services won't fix a broken strategy. Here is what automation actually helps with, and what it cannot do, regardless of the tool.
Most businesses assume they need better content. Usually the problem is something more structural, and more fixable, than the writing itself.
Most businesses pick a paid channel before they have answered the question that determines whether either one will work. Here is how to think about it properly.
Every leadership team is talking about AI. Most are not sure what to do with it. Here is where these tools save real time and where they waste it.
Marketing fails when the business is unclear on who it is for, what makes it different, and why anyone should choose it. That is a brand strategy problem.
The advice to post consistently is correct. The way most businesses have interpreted it is not. Here is the difference.
The average Google Ads account has three structural problems that silently drain spend. Here is what they are and how to fix them.
Sessions up. Engagement strong. Revenue flat. If that describes your last marketing review, the problem is not your marketing. It is your measurement.
A poor brief is the most common reason agency engagements fail. What to include, what to leave out, and the one question most clients never answer.
