Why most Google Ads campaigns waste 40% of their budget
The average Google Ads account has three structural problems that silently drain spend. Here is what they are and how to fix them.
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The blog
Practical marketing writing. No hype, no vanity metrics — just what actually works and when it does not.
What a good email open rate actually looks like in 2026
Apple Mail Privacy Protection changed what open rate data means. Here is how to interpret your numbers now, and which metrics actually tell you whether email is working.
Ray SmithRead more →
How to brief a marketing agency without wasting six weeks
A poor brief is the most common reason agency engagements start badly. Here is what to include, what to leave out, and the one question most clients never answer.
Ray SmithRead more →