What does the word “Marketing” actually mean? It is way more complex than you can imagine, its not just web design & creation, or making fancy videos.
Here are twelve things that Ray Smith Marketing can offer that might surprise you.
Number One, we should start with the core, “web development”, this encompasses many of the other 11 things.
Web development is not merely making you a website; anybody can do that. Even if you have your own web presence, there is so much more we can do to improve by optimising it to really fly for your business.
Do you need a website?
We would start with a short meeting or call to find out what kind of web presence you need. You may just want a cheap one-page site like this one we made for Graze Dunbar and an accountant or maybe a blog site like this executive car hire company or how about image-rich Disc Jockey site? So from very simple to the most complex e-commerce website like this… we specialise in them all. Here’s one of my favourites.
After we have decided on a website style and agreed on the budget, which can be spread over two or more years, the next step is to find a domain name for your website. See if your desired name is available here…
Next, your new masterpiece will need to be hosted on a web server. We can help you with this since we have our own server. The annual cost of this is very low.
Another important point is security. Your site may require an SSL certificate. What is this?
SSL Certificates are small data files that digitally bind a cryptographic key to an organisation’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.
Once your new site is up and running and we have it configured with Google and Clicky tracking code, we can start promoting and optimising so it can be found on search engines. We don’t guarantee top positions, however many of our sites appear on the first page, so we must be doing something right.
Finally, if you have invested in our monthly maintenance plan you will enjoy all the benefits of a secure, regularly backed up and always updated with the newest plugins, website, and monthly traffic stats if you want them. We use Manage WP for WordPress sites.
Even if you already have a website, you could benefit from our free SEO survey, and we may recommend some of the tools we have mentioned to help you get the best results.
So what if you have no website and can’t see the need for one, can we still help you?
Yes. Every business needs to be found in the search, and the best way is Google My Business and social media campaigns, both of which we can create, optimise and promote for your business.
It is also essential that every instance of your business details are the same every time someone finds you in a web search. The confusion caused by differing telephone numbers or email addresses etc. can hurt your listings. We offer a Citation service which submits your correct details to every place on the web where you are listed. Think of all the sites you have registered your business details over the years and how many times they may have changed. How confusing if a potential customer finds an old listing with the wrong phone number. You can fix this for less than £90 with www.brightlocal.com
We use tools to investigate how well your website is performing, and one of those is DiiB
You do not need to invest in a DiiB account, and we will add your website to our account and send you monthly reports of progress etc.
Contact us for more information or a free quotation.
More to follow, meantime please have a look at this work then we will move on to the second thing tomorrow.