What does the word “Marketing” actually mean? It is way more complex than you can imagine, its not just web design & creation, or making fancy videos.
Here are twelve things that Ray Smith Marketing can offer that might surprise you.
Number One, we should start with the core, “web development”, this encompasses many of the other 11 things.
Web development is not merely making you a website; anybody can do that. Even if you have your own web presence, there is so much more we can do to improve by optimising it to really fly for your business.
Do you need a website?
We would start with a short meeting or call to find out what kind of web presence you need. You may just want a cheap one-page site like this one we made for Graze Dunbar and an accountant or maybe a blog site like this executive car hire company or how about image-rich Disc Jockey site? So from very simple to the most complex e-commerce website like this… we specialise in them all. Here’s one of my favourites.
After we have decided on a website style and agreed on the budget, which can be spread over two or more years, the next step is to find a domain name for your website. See if your desired name is available here…
Next, your new masterpiece will need to be hosted on a web server. We can help you with this since we have our own server. The annual cost of this is very low.
Another important point is security. Your site may require an SSL certificate. What is this?
SSL Certificates are small data files that digitally bind a cryptographic key to an organisation’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.
Once your new site is up and running and we have it configured with Google and Clicky tracking code, we can start promoting and optimising so it can be found on search engines. We don’t guarantee top positions, however many of our sites appear on the first page, so we must be doing something right.
Finally, if you have invested in our monthly maintenance plan you will enjoy all the benefits of a secure, regularly backed up and always updated with the newest plugins, website, and monthly traffic stats if you want them. We use Manage WP for WordPress sites.
Even if you already have a website, you could benefit from our free SEO survey, and we may recommend some of the tools we have mentioned to help you get the best results.
So what if you have no website and can’t see the need for one, can we still help you?
Yes. Every business needs to be found in the search, and the best way is Google My Business and social media campaigns, both of which we can create, optimise and promote for your business.
It is also essential that every instance of your business details are the same every time someone finds you in a web search. The confusion caused by differing telephone numbers or email addresses etc. can hurt your listings. We offer a Citation service which submits your correct details to every place on the web where you are listed. Think of all the sites you have registered your business details over the years and how many times they may have changed. How confusing if a potential customer finds an old listing with the wrong phone number. You can fix this for less than £90 with www.brightlocal.com
We use tools to investigate how well your website is performing, and one of those is DiiB
You do not need to invest in a DiiB account, and we will add your website to our account and send you monthly reports of progress etc.
Contact us for more information or a free quotation.
More to follow, meantime please have a look at this work then we will move on to the second thing.
I was surprised by the number of Video creation software applications we have accrued over the years. We have purchased them so you don’t have to. Enjoy browsing the list and if anything excites you, contact us and we will make it happen for your business.
Number Two is professional Video creation
Websites with video content get much more traffic.
How many types of video do you think we can produce? Check out this list.
Camtasia Screen Recorder and Video Editor.
This is our most used video tool, no matter what we produce, it usually gets finished off in Camtasia. Click to see Example
Vidnami Turns text scripts to amazing video productions.
The first intelligent video creator that does all the hard work for you. Click to see Example
Interactr Creates Enterprise Level Interactive Videos That Work Across All Browsers & Mobile Devices To Maximize Your Leads, Sales, Traffic & Profits. Video Just Got Smarter. This new exciting software can be integrated into any video footage.
Click to see Example Watch for one minute 5 seconds to see the interaction.
Viddyoze The World’s Easiest Video Animation Software
Creates Professional Quality Animations In Under 2 Minutes. Click to see Example
Reevio Turbo-Charge Your Digital Marketing With Video
Reevio is incredibly easy to use online video maker for creating logos, marketing, social videos & more in minutes. Click to see Example
Videlligence World’s FIRST Artificial Intelligence Inspired Software.
Converts Any Product Page Into High-Converting Video Ads Automatically. Click to see Example
Videopal. Onsite fully interactive Video Avitar with text to speech technology.
Have a male or female lifelike digital assistant on your website to guide your customers to your goals. Click to see example
Vidyz Is a powerful video editing suite with an auto-redirect at the end and button links on the video.
Tracking and analytics included. Click to see Example
VidSnatcher Is The Best E-learning Video Creation, Recording And Editing Software with text to speech feature. It’s like Camtasia in the cloud. Click to see Example
Wrapr Go VIRAL with Attention-Grabbing Videos for Social Media. Marketers that are using the same magic video trick that is making all the difference to their engagement. Click to see Example
ClipMagic Social media clip maker with overlays and embedded links.
Make still images have moving layers and other fancy special effects on video.
Playpix Powerful and Flexible Drag/Drop Video Editor (not the best). Click to see Example
Animaytor The World’s Fastest & Easiest Animation Software EVER For ALL Your Videos!
Speaq Have custom marketing videos created FOR you simply by chatting with the built-in A.I. bot
Vidscratch Drag/drop your way to amazing scratch cards and thank you pages in seconds. Add text, upload logos, upload images
Scriptnami Sales message using Scriptnami in under 90 minutes – with absolutely no copywriting experience
Videyo What kind of video would you like to make? ex. Animated, Logo Reveals, Real Estate, Dentist, Slideshows this tool makes them all.
VSLcreator Sales Videos & Marketing Scripts. Top-Converting, Professionally Designed Sales Videos
VidToon creates amazing animated videos to engage & inspire your visitors to action
PlayBoost allows you to create an attention-grabbing thumbnail that is going to capture attention and call people to action to click the play button. Click to see Example
Thumbreel Create Thumbnails from Templates: Add Video Screenshots in a Snap: Download Thumbnails as PNG/JPG
So if you feel overwhelmed by the range of Video creation choices, don’t worry, give us a call or send a message on our contact form, and we will lead you to the best product for your business.
If you provide a script and some images or short video of your own, we can create full-length productions like this
This is the tool we use to create this type of video.
Or we can do very short explainer videos like this
In Fact, we have so many video resources including good old fashioned digital cameras to animated cartoon or hand-drawn effects videos, whatever you want, we have it.
Contact us for more information or a free quotation.
Number Three, Highlight messages, get an interactive response from your website audience.
You have a website, you`re spending money on Pay Per Click, Building Great Content, performing SEO, Marketing on Social Media and Driving Traffic to your Website. But that`s exactly what your competitors are doing too. Now it`s time to get the competitive edge. We built tools based on Digital Psychology, proven to influence visitors behaviour and increasing Trust, Leads & Sales. We offer you two options.
- Buy Notifia (free 14 Day Trial)You will need to know how to insert code scripts on your site server.
- Let us manage your Campaigns. Leave everything to us, we will create everything for you.
Create a Campaign ( just like the ones popping up all over this page :-)
Number Four, Professional Graphic design
The mechanics of building a website is an exact science, but how it looks when finished is art. Graphic design is objective however there are rules and tools to make it easier.
We use three excellent resources, “Glorify” / “Artboard Studio” & “IsoCreator“
IsoCreator is a new addition to our tools and this is the kind of site we can make using it.
Artboard Studio will help you create mockups online, full details here…
Glorify is the tool we use almost daily, and is the only way to make professional-looking graphics for social media post, blog posts, website images, e-commerce product images. This software has magic background removal and hundreds of pro templates for every occasion.
Glorify full details here…
Contact us for more information or a free quotation.
Number Five, It’s nice to be sociable, let us help you share the good news.
Keeping the flow of content with high-quality images makes for a successful Social Media campaign.
Here is a list of tools and resources that we use…
All-hashtag Lets start with Hashtags, how do you find the best ones? This tool is easy to use.
Coolfont.org Ⓣⓗⓘⓢ ⓣⓔⓧⓣ ⓦⓐⓢ ⓜⓐⓓⓔ ⓦⓘⓣⓗ ⒸⓞⓞⓛⒻⓞⓝⓣ.ⓞⓡⓖ This is just a fun toy but might come in useful.
Engagbot 100% Automated Customer-Grabbing Content In Seconds. NO Design, Technical Skills Or Prior Experience Required
Letclicks A Proven Way To Increase Traffic & Conversions on Facebook Without the Need for Expensive Ads!
Tailwind. Grow Smarter on Pinterest & Instagram. Tailwind is the social media scheduling tool that gets real results in less time.
Checkout our Tailwind Smart Bio
Videodashboardhub Automate video posting to Social media platforms with this new software
This is just a bit of TikTok fun
Metricool This is a serious tool we use every day and is recommended to our premium customers.
Review your metrics, plan your content and easily manage your online ad campaigns. Everything in one place.
So to summerise our social media offering, we use these tools to optimise our posts to get the best results.
You may be doing your own Facebook and Instagram posts, and that’s fine. If you need help or want to find out if you are wasting money on boosting ads or would like us to take the burden of constantly finding viral content, give us a call.
For a small monthly outlay, you could be getting premium services on our Metrocool platform.
Contact us for more information or a free quotation.
Number Six, RafflePress, create awesome giveaways on your site with the most powerful, user-friendly giveaway plugin on the market.
This is a great way to get things moving quickly on your website. Another excellent promotional tool we have is VidScratch We can install and setup them for you.
Contact us for more information or a free quotation.
Number Seven, Use audio and voices on your website for better customer retention, hear a demo
Voiccebuddy Text to Speech Is Now More Natural Sounding Than Ever!
Below is an example of an interactive video with text to voice and funnel to help users find the best product options. If you would like to integrate something like this into your website, please Contact Us.
Number Eight, SEO or Search Engine Optimisation is key to getting the goal of every webmaster, a first page listing on the search engines.
We use a number of tools and if you have been following our blog posts, you may see some that have featured before for other targets, these are our most useful tools as they are multi-function.
Metricool This is a serious tool we use every day and is recommended to our premium customers.
Review your metrics, plan your content and easily manage your online ad campaigns. Everything in one place.
Serpstat All-in-One SEO platform for professionals. This tool digs deep into keywords and backlink analysis and has a cool site audit feature.
So If you would like a free website SEO audit, please contact us.
For a small monthly outlay, you could be getting premium services on our Metricool / Diib / Serpistat SEO platform.
Contact us for more information or a free quotation.
Number Nine, Audience analytics is the key to knowing if your efforts and budget are working for you.
Clicky is our number one tool. We embed a little piece of code into the back end of your website and you will be amazed at what we can tell you about your audience.
Google Marketing Platform We can manage your Google Ads accounts and with the data from Clicky you will be surprised with the detail we can provide.
Number Ten, Instagram is arguably the most efficient way to promote your business. Images and short video catch the users eye better than lengthy text and Instagram is a great way to do this.
Finding good content, and when to post with the best hashtags is another matter, that’s where we come in.
Fortunately, we have access to tools (expensive for us to buy but cheap for you) which take a lot of the guesswork out and will grow your profile, and we can provide monthly progress reports.
Contact us for more information or a free quotation.
Tailwind. Grow Smarter on Pinterest & Instagram. Tailwind is the social media scheduling tool that gets real results in less time.
Checkout our Tailwind Smart Bio
Metricool This is a serious tool we use every day and is recommended to our premium customers.
Review your metrics, plan your content and easily manage your online ad campaigns. Everything in one place.
Number Eleven, Does advertising work? Website digital advertising is unique in that you get live feedback on how effective your budget is being spent, so you know if it’s working for you.
It is so easy to throw money at digital advertising, how many have pressed the Facebook Boost button?
Pressing boost is easier than doing the grunt work of finding the right keywords, and finding your best audience and researching what they are looking for. How about looking at what your competitors are doing? Too much like hard work? Why not let us do it for you?
Yes, we have a tool for that 😉
Contact us for more information or a free quotation.
Questionsamurai is a tool not for finding just keywords, this tool returns real search results from Google and Youtube based on whatever seed keyword you use. So you get to know exactly what people are searching for before you pay to advertise to them.
Audiencer Another audience tool with self learning algorithms help you discover related interests to target in your niche.
We use this tool for finding Facebook audiences pertinent to your niche.
So, once AdSightPro, Audiencer and Question Samurai have provided the content and targeted the audience, we can start to build an advertising campaign on Adwords and Social media for you.
Boomerang Powerful Retargeting + Conversion Tracking software. Most people don’t buy on the first click these days. In fact, on average, they need about 7 interactions with your brand before making a purchase.
This means retargeting done properly is something you don’t want to miss in your marketing efforts …
Number Twelve is all the important stuff you don’t see, this is where we keep your site safe by regular backups and updating plugins and other boring technical, but vital security material.
ManageWP ManageWP is a tool that enables you to manage multiple WordPress websites from a single platform, without the need to log into and out of multiple accounts.
Key Features:
Manage multiple WordPress websites using a centralized dashboard.
Update plugins, themes, and WordPress itself.
Run security and performance checks.
Receive email alerts when updates are available.
Clone and backup your WordPress sites.
Run regular backups & uptime monitor.
Server management When you commission us to create a new website, the first and arguably most important decision is the choice of hosting server.
One of our clients had a decent website built some years ago and asked us to look over it with a view to improving SEO. This site was very slow and simply moving them to a better server showed a huge change in their SEO scores. Check out the speed now www.keegan-pennykid.com
Except there is nothing simple about changing servers, that is where our specialist expertise comes in.
Contact us for more information or a free quotation.